8 Types of Logos You Could Use for Company Branding (2023)

Here are Different Logo types and The Brands That Use Them

8 Types of Logos You Could Use for Company Branding (1)

Are you all set to launch your business but struggling to design the best logo to stand out in the industry? There are several types of logos to take inspiration from.

Before designing your logo, understand that it needs to develop positive associations between your brand and the target audience. But the question is, what kind of logo, symbol, or emblem would work for your business or brand?

The logo’s success lies in a carefully selected color palette, image, logo fonts, or layout. It’s also essential to conduct extensive research to design a logo that keeps you two steps ahead of competitors and resonates with your target audience.

Take for example the widely popular NBA logos that boast thousands of fans and admirers. See how they manage to incorporate their brand identity within the perfect style of logo.

We’ll be discussing different types of logos in detail to make the designing part painless and fun!

1- Monogram Logos

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This logotype consists of letters and is also known as typography-based logos. It uses the abbreviated initials of a business name. You can also spruce up the logo design to building an innovative logo.

The type also becomes the best logo example of simplistic designs. Know that well-established businesses often use monogram logos that have built a name in the industry and don’t need personal branding.

For example, Minnesota Mining and Manufacturing company use 3M as its logo.

1.1- Which Brands Can Go for It?

You might be familiar with CNN or NASA. But can you recall the news channel or space agency’s full names?

It’s challenging to remember; therefore, Cable News Network chose CNN, and the National Aeronautics and Space Administration chose NASA for the logo.

The monogram logo also makes the best choice for companies or businesses with lengthy or difficult-to-pronounce names. It also makes the best option if using initials is expected in your industry.

2- Emblem Logos

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Did you know emblems are the oldest kind of logos? These logos typically feature text and images, and due to historical association, they give an impression of heritage and history.

If you observe, many beer brands opted for emblem logos for the same reason. Because in the beer market, customers trust the heritage of the brands they purchase from.

Moreover, emblems can become a great option when conveying the vibes of responsibility and tradition. That’s why educational institutions and government departments have fascinating symbols for illustrated logos.

2.1- Which Brands Can Use these Logo Types?

No doubt, people appreciate the traditional vibes in the public agencies and school logos. But you can use this logotype for private businesses, especially if the brand belongs to the food or beverage industry.

These logos go well with the beer brands. You can also opt for logo design services to get the visually appealing logo with traditional vibes for your beverage brand.

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Another great example is Starbucks logo. The brand’s iconic mermaid logo is unique and memorable. However, you need to be cautious when opting for the emblem logo. It involves details, and you don’t want to print untidy logos on your marketing material.

3- Mascot Logos

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Mascot logos are among the best types of logos that help you represent your brand’s face featuring a fun character. You can consider your business and its target audience to get inspiration for the mascot as well.

It could be a fictitious character or an actual person who laid the foundation of the company. The mascot can also serve as your brand’s ambassador.

Moreover, suppose you’re looking for ways to create a wholesome environment to attract children and families. In that case, mascot logos can do that for you too.

You can make these mascots a fun attraction at events, as they impact the atmosphere by mingling with the attendees.

3.1- Which Brands Need This Logo Type?

If your brand or business belongs to the sports, entertainment, food, and beverage sector, the mascot logo can be a great choice.

Using a mascot will allow you to connect with your audience on a personal level. You can use the fun mascot in social media campaigns or even at company events.

Sports teams often have a mascot which is a fantastic way to connect and engage the fan base. The colorful and cartoonish character won’t only set you apart but also make your brand recognizable.

You can see brands, for example, KFC and Mr. Muscle, for inspiration. Many NFL and NHL logos feature a mascot, such as the Vancouver Canucks or the Pittsburgh Penguins, proving the popularity of this style of brand symbols in sporting organizations.

4- Wordmark Logos

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It is the classic and pure logo design form and is sometimes known as a “logotype.”

Companies with short names often go for wordmark logo design. Even if your company name has two words, you can stack them to develop an eye-catching wordmark logo saving space.

More importantly, your company’s name can become a visual landmark of your brand without using symbols, typography, and illustrations.

Take Google and The New York Times, for example. Without imagery, you can still incorporate aesthetics using color, spacing, shapes, and characters.

4.1- Which Brands Can Use These Letterform Logos?

You can consider a wordmark logo if your business is new in the industry and needs exposure. With the wordmark logo design, you are likely to spread the name.

However, ensure that the name is short enough to make an appealing design because the longer term might look cluttered.

It is one of the best types of logos for businesses with a unique name and wants customers to memorize it instantly. On the other hand, these logos are easier to replicate to use across branding and marketing material.

5- Pictorial Mark Logos

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A pictorial mark or logo symbol is a graphics-based logo. Think about the brands such as Target, Apple, and Twitter. Your mind might recall the icons of the bullseye, half-bitten apple, and blue-colored bird.

There’s no denying that these logos are recognizable because these brands are established. A pictorial mark contains an image that serves as a genuine brand mark, and write. as can be seen for a number of famous superhero logos like Superman, Batman, or Spiderman’s symbol.

The only challenging aspect of going for a pictorial mark is choosing the image. Therefore, ensure that it will resonate with your audience and conveys your brand message.

You can also think about broader implications associated with the image. Hence, ask yourself if you want to experiment with your brand’s name, or you want to go for a deeper meaning or evoke an emotion.

5.1- Which Brands Can Use This Logo Types?

If you want your brand to be portrayed precisely, the pictorial mark can be a fantastic choice. You can take Apple logo, for example; the brand’s name is illustrated in the logo.

On the other hand, it might not become the best choice if you want to appear as a serious and traditional brand because choosing the right image would be challenging.

You shouldn’t think about using the pictorial logo if you’re planning to introduce more products or services. For example, the lighthearted emblem of the Miami Dolphins logo works well for a sports team, but a bank or investment firm will not do well with a cartoon-like emblem as its pictorial representation.

6- Abstract Logos

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You don’t want to showcase literal meaning but like an image for your logo. In that case, abstract logos can become your ultimate choice. You can choose this type if you want to avoid literal representation.

In different types of logos, abstract logos can help in evoking feelings rather than a thought. The factor might be problematic, as not everyone can correctly interpret the image.

The best part about choosing the abstract logo is that no one has a logo like yours, and you will stand out in the market. The emblem of the footwear and apparel brand Nike becomes an excellent example of an abstract symbol.

It’s dynamic and conveys the vibes of energy and movement. The logo also tells what the brand stands for, even when you’re unfamiliar with the brand.

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6.1- Which Brands Can Take Benefit from It?

Abstract logos promote immediate and distinct recognition. Therefore, if you want to incorporate a pictorial element to your emblem but maintain a serious tone, the abstract logo will be a safe bet.

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It will also allow you to represent your brand’s purpose symbolically, giving specific meaning to the logo that aligns with your brand as well.

You can choose the abstract logo if you run a business in a competitive market to stand out. The type is ideal for global commerce, where you need a symbol catering to cultural diversities.

And if you’re sure that your products or services may change in the future, going for the abstract logo is a wise idea.

7- Combination Mark Logo

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Do you think logos with an image are mainstream? Or do you want something more than words in your logo?

If yes, the combination mark may be the type that you have been searching for. You can combine an eye-catching symbol with a stunning wordmark to create something unique and attention-grabbing.

Think about brands such as Doritos, MailChimp, Dove, and Burger King. These brands make the best example when it comes to using the image and words together.

A wordmark featuring the brand’s name with the symbol will make your logo versatile, and people will start to link your name and image together.

Combination marks are one of the types of logos that you can trademark easily than pictorial marks.

7.1- Which Brand Can Use the Combination Mark?

The text and image in the combination mark reinforce a brand and become an excellent option for businesses from any industry.

Whether you’re a startup or longstanding corporate firm, you can never go wrong with the combination mark.

When you use the combination mark elements separately, people recognize the brand either by the symbol or wordmark. The factor helps in boosting and maintaining brand recognition as compare to the pictorial mark.

8- Letterform Logos

8 Types of Logos You Could Use for Company Branding (9)

If you observe different types of logos, you will find letterform logos are the minimalistic version of monogram logos. You need to keep the overall design bold and captivating.

It is challenging to design the letterform logo because you need to represent your brand using only one letter.

Moreover, letterform logos are scalable. You can use the type of logo from the web to print materials. They look innovative and modern. Once people see the letter logo, it will invoke the brand’s full name in your audience’s mind.

For example, when you look at the letter “M” in yellow, your mind instantly recognizes that the logo belongs to McDonald’s.

8.1- Which Brand Can Go for This Logo Type?

If a simplistic and minimalistic logo is your brand’s need, you can opt for the letterform logo. When your logo consists of only one letter, it becomes easier to stick the logo anywhere without compromising its quality. As a brand, if you don’t have a specific message for your audience, you can go for the letterform logo.

However, if a company is new and stays behind the comprehensive promotion, you need to avoid using the letterform logo. These logos won’t make much difference to your audience if they aren’t well-aware of your brand.

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9- Unique Types of Logos

Here are a few uncommon but fun types that you may consider for your brand.

9.1- Slime Logos

The new-age brand marks, slime logos contain cartoonish context. These types of logos don’t feature standard symbols or wordmarks, but this type possesses slime-inspired elements.

Brands that cater to kid’s interests or serves fun and playful purpose can choose the slime logo.

9.2- Dynamic Marks

Another new-age type is the dynamic marks. These symbols adapt to the context in which they are being used. The logo elements can be changed on different branding elements or the internet instead of having a standard logo color-text-font combination.

Also, dynamic logos contribute to keeping things interesting. Opting for the active marks means your audience might wait to see what you come up with next.

9.3- Fonts Inside a Shape

In this type, a wordmark stays inside a shape, such as a rectangle and square. You can find many examples, including Samsung logo, Ford logo, MasterCard logo, and Levi’s logo.

The idea is best to promote brand identity and recognition.

10- Elements in Different Types of Logos

For any business, it’s essential to build a cutting-edge logo to promote brand recognition. When studying how to create a logo that resonates with your brand, businesses often opt for different styles of logos before selecting the one that best fits their aesthetic.

Each type contains elements, such as color scheme, layout, effects, and the types of fonts for a logo that make it captivating. The following factors also contribute to a logo design’s success regardless of the types of symbols.

10.1- Simplicity

Don’t ignore simplicity when it comes to designing a unique logo. Simple logos are easy to recognize; that’s why more prominent brands, such as Apple, opted for the simple design.

It is simple, recognizable, and memorable. Not to mention, people can recognize its logo even from a distance.

10.2- Memorable

A memorable logo is the one that pops up in your mind at the mere mentioning of the brand or product’s name.

Don’t believe it? Don’t you imagine yellow arches when someone mentions “French fries?” McDonald’s did a great job in designing a simplistic yet memorable logo.

10.3- Timeless

Hiring designers to modify your logo will cost you money to invest in your company in various ways. That’s why your focus should be on designing a timeless logo, as it will last for decades.

Take the logo of Coca-Cola, for example. The beverage brand’s logo features an elegant red wordmark. The mark is virtually the same, and the brand has been using it since 1885.

10.4- Versatile

Maintaining versatility in a logo is incredibly important. The best example of the versatile logo could be Nike. Its color scheme and reverse print stand out in the footwear and apparel industry.

On the other hand, whether it’s postcards, flyers, billboards, or print, the Nike logo goes well at any size.

10.5- Appropriate

The best logo communicates your brand message to the appropriate audience. Moreover, the color combinations, font, and graphics also help in promoting the brand’s essence.

The Toys “R” Us logo becomes the best example, as it evokes fun memories of childhood.

(Video) 8 Types Of Logos


What is a logo how many types of logos we use in business? ›

The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

What are the 7 logo principles? ›

Logo Design Elements and Principles
  • Simplicity.
  • Memorability.
  • Originality.
  • Modern Yet Timeless.
  • Balance.
  • Complementary.
  • Versatility.
Aug 31, 2020

What are the 5 types of logos? ›

5 Basic Types of Logos
  • Symbol or Icon. aka // brand marks or pictorial marks. ...
  • Lettermark. aka // monogram logo. ...
  • Wordmark. A wordmark is probably the simplest type of logo, where the company's name alone becomes the logo with the use of a unique typeface. ...
  • Combination Mark. ...
  • Emblem.
Nov 6, 2017

What are the 7 steps to design a logo? ›

Whether you choose to design a logo yourself, hire a designer, or use an online logo maker, the process will involve the same 7 steps:
  • Develop your brand identity.
  • Look for design inspiration.
  • Choose colors that reflect your brand.
  • Pick a font.
  • Create several rough versions.
  • Get feedback.
  • Polish your winning design.
Oct 18, 2019

What are the six types of logos? ›

6 Different Types of Logo – Which One?
  • WORDMARK. Wordmark logo's are the text-only option. ...
  • EMBLEM. ...
Oct 30, 2019

What is the most popular type of logo? ›

A wordmark or lettermark with a symbol (often called a logomark) is what makes up a combination logo. It's the most common type of logo design, in part due to its flexibility.

What logos means example? ›

What is logos? Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal,” logos examples in advertisment include the citation of statistics, facts, data, charts, and graphs.

What is the most common logo? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.

What are the 10 most popular logo colors? ›

The Most Common Logo Colors
  • Blue: 33%
  • Red 29%
  • Black, Grey, Silver: 28%
  • Yellow, Gold: 13%
Sep 7, 2022


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